Customer Journey Specialist


Recently Kramp introduced a new operating model. In order to increase the responsiveness to local market dynamics the company introduced Cluster Management Teams to drive the business in different regions.

We are looking for a

Customer Journey Specialist

who will be in the lead to deliver an exceptional digital experience across multiple locations, devices, and languages. You will be doing customer research and mapping shopping behaviour. You will develop, execute and maintain content and activities in order to enhance user experience and increase conversion and revenue.

What is your role?  

Your specific tasks include:  

  • Perform channel analysis and integration techniques, aiming to provide an understanding of customer touchpoints, marketing channels, and opportunities for channel integration.
  • Lead implementation and performance of techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify customer pain points, challenges, and hurdles; advise on approaches to eliminate negative experiences and enhance customer interactions.
  • Perform analyses that contribute to the understanding of the needs and expectations of different customer segments and make recommendations with a potential impact on the CX strategy.
  • Support customer and market research by performing customer and market research and analysis techniques.
  • Conduct research using primary data sources and select information needed for the analysis of key themes and trends.
  • Support digital channel management by analyzing best practices through competitive benchmarking, customer insights, A/B testing, feedback from cross-functional partners, and site feature/functionality enhancement.
  • Prepare and coordinate the completion of various data and analytics reports.

Your team

In this role you will report to the Marketing Performance Manager.

Your team consists of a Marketing Performance Analyst, Digital Performance Specialist – Search & Engine, Email and Automation Specialists, Advertising Specialist, Tag Manager

Who are you?  

For this job we have a couple of requirements:  

  • Bachelor's Degree or Equivalent Level of Work Experience
  • Substantial general work experience together with comprehensive job related experience in own area of expertise to fully competent level. (Over 6 years to 10 years )
  • Experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers
  • Competences: business Insights, customer focus, ensures accountability, manages complexity, optimizes work processes, situational adaptability

What do we offer?  

We are an ambitious, fast-growing, and financially sound organization. You can obviously expect: 

  • 25 vacation days and 12 ADV days (based on a fulltime contract)
  • Flexible working policy in hours and location
  • Travel- and working from home allowance
  • Profit sharing bonus
  • Budget for training and courses
  • Generous pension plan

Do you want to join us? 
In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please use the application button and send your CV and motivation letter.

If you do not fully meet all the requirements for this role, and you think you would be a good match for us, please apply and convince us. 

Do you have a question about this role? Please do not hesitate to contact, Manager Talent Acquisition.

About us 

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.  

Working at Kramp means: 

… you belong here! ​Being part of our open business community​ 
… your work makes a difference!​ Have an impact on what matters

… you will develop and realize​! Learn and realize your potential 

 More about Kramp:

Varsseveld (NL)

Utrecht (NL)