Product Analyst


We love to see people grow. We empower our product teams, farmers, dealers & suppliers to move forward. Driving the digital future of Kramp Wholesale & Maykers by discovering and building great products. We want to make life easy for our customers.

We are building our in-house e-commerce platform which powers multiple of our digital sales channels and webshops. Serving thousands of customers and generating a turnover of one billion euros per year. The core platform is stable and allows us to focus our attention on new product development. 

At Kramp we ensure a good life/work balance providing freedom in planning your work week and keeping in mind that software development is a team game. Our everyday focus is to provide a healthy and inspirational environment, which enables our teammates to grow and learn day by day.

The Product Analyst explores markets and user feedback for exciting feature opportunities. With assisting the product owner in shaping innovative features, creating user stories, and tracking product performance you drive innovation. In this position you collaborate with a dynamic team and contribute to product roadmaps and release plans under the guidance of the Manager of Product Owners and Analysts.

Things that will keep you busy as our Product Analyst:

  • Product Performance: Monitor and understand product metrics and advise stakeholders on optimization 

  • Data Analysis & Research: Use SQL to perform complex data analysis and interpret trends

  • Validation & Rollout: Plan and execute A/B tests, analyse results, and advise recommendations 

  • Be the Voice of the Customer: Conduct comprehensive user research and usability testing, integrate findings into product enhancements 

  • Gather Requirements: Translate requirements into user stories, combining UX, technical specifications, and business input. 

  • Report & Present: Lead reporting and strategic presentations, influence decision making and strategies. 

What will help you be successful in this role:

  • Bachelor’s or Master’s degree with technology focus, such as computer science

  • Deep understanding of product domain and users

  • Familiar with user centric hypothesis based problem solving

  • Deep knowledge of data analysis tools such as Excel and Tableau

  • When supporting a technical product, basic programming skills to test initial hypotheses are required

  • Previously worked in an e-commerce environment

  • Experience with Agile teams

  • Have a curiosity about the data of the business and understand the customer insights

What does Kramp offer:

  • 25 vacation days and 12 ADV days (based on a fulltime contract)

  • Flexible working policy in hours and location

  • Travel- and working from home allowance

  • Profit sharing bonus

  • Budget for training and courses

  • Generous pension plan

  • Hybrid working policy where there is a combination of working from home and working from our two locations; Utrecht (main location) and Varsseveld.

About us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. . The people at Kramp are enthusiastic, professional and involved. We speak our customers’ language, understand their challenges and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.  

Working at Kramp means: 

… you belong here! ​Being part of our open business community​
… your work makes a difference!​ Have an impact on what matters 

… you will develop and realize​! Learn and realize your potential 

 More about Kramp:  


Do you like to know more about this vacancy? 

Send an e-mail to

Utrecht (NL)

Varsseveld (NL)