Director Omnichannel Sales


This role is an attractive challenge for a successful commercial leader, with a track record in client-focused commercial strategy creation and implementation. The right candidate makes complex topics simple, pinpoints key strategic levers, drives a highly commercial and result-oriented way of thinking, and communicates clearly. Although Kramp is active both in B2B and in B2C, the customer journey resembles the B2C type – making a background in B2C or consumer goods and online retail a good fit for this role. The Omnichannel Director will have ample opportunity for further professional development within our organization.

What is your role?

The Omnichannel Director reports to the CCO and has direct leadership over a department of 30 fte, while functionally steering 400 fte located in the countries. The Omnichannel Director has three direct reports: the Directors of Sales Strategy & Excellence, Digital Channels, and Customer Service. You will take charge of the entire customer journey, including all online and offline touchpoints.

As Omnichannel Director you will set up a comprehensive omnichannel sales strategy that will significantly impact Kramp’s bottom line, based on solid analysis and insights, and executed from plan to implementation. This strategy revolves around creating a unified experience across all sales channels, integrating marketing and sales data sources, analyzing customer behavior across channels, and optimizing sales processes. With the three direct reports and the teams, you ensure a high standard of sales excellence, improving sales operations and performance across the organization.

The Omnichannel Director is the sole authority within the organization when it comes to mapping and comprehending all touchpoints across the customer journey, and as such, they hold the keys to bringing this customer journey to the next level.

They combine key analytical insights – generated by the own department, but also with help from the BI and analytics teams – with a relentless focus on commercial effectiveness. The Omnichannel Director identifies opportunities as well as knowledge or skill gaps, and ensures the necessary measures are taken to respectively capitalize on or remedy these. This includes initiating business development and setting up training for the sales teams from a Sales Excellence perspective.

The mandate also includes selecting tools and setting up dashboarding, to understand how online and offline touchpoints integrate and lead to incremental commercial success. Together with IT and a team of e-commerce specialists, the Omnichannel Director drives all omnichannel technology projects and maximizes the current and new applications’ value. The Omnichannel Director is also responsible for the people and performance management of their department, and optimizing the team’s setup and way of working.

Who are you?

Over 15 years of experience in:

  • Online and offline customer journey strategy
  • within client-focused (online) businesses
  • Commercial mindset
  • Fast and critical thinking
  • Navigating between strategy and execution
  • Stakeholder management

Who are we? 
Johan Kramp started in 1951 from his garage in Varsseveld. When cycling he crossed the border to Germany: the beginning of the international multi-million euro company we are today. We still follow the principles of Johan Kramp, but in in the way of today’s world. Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural technical parts market. We are continually investing heavily in E-Business and innovations logistics and people. Our aim is to make it easy for our customers to run their business. Its that easy. 

Working at Kramp means working with over 3000 international colleagues and despite our size we have retained our strong family culture. The people at Kramp are enthusiastic, professional and involved. We speak our customers’ language, understand their challenges and earn their trust to exceed their expectations. We think and actively work alongside them to provide a service second to none. Our promise “It’s that easy” is embedded in our culture and DNA.

Procedure and contact

Kramp is working with Top of Minds to fill this vacancy.
To express your interest, please contact Marlies Hoogvliet at

Varsseveld (NL)