Marketing Manager

Role Description

The Marketing Manager is involved in the formulation of the Kramp Group's marketing strategy and is responsible for the realisation of this strategy by translating it into specific marketing plans and coordinating the implementation of this. As the manager of the Marketing team, the Marketing Manager communicates openly, provides clear objectives and ensures that our core values are achieved.

Areas of accountability

1. Marketing strategy and planning

     Formulating the corporate marketing strategy in cooperation with the International Marketing
       & E-Business Manager   corporate marketing strategy

     Translating the international marketing strategy into specific marketing plans and actions

     Generating support for and gaining consensus on these marketing plans and actions
     Ensuring that local organisations are implementing the corporate marketing strategy
     Monitoring the implementation of marketing plans and actions
     Establishing and monitoring the marketing budget
 

2.  Branding

     Formulating the corporate marketing strategy in cooperation with the International Marketing
       & E-Business Manager corporate branding strategy

    Translating the corporate branding strategy into specific plans and actions

     Generating support for and gaining consensus on the branding strategy, plans and actions      Monitoring the implementation of the branding strategy, plans and actions
 

3.  Cooperation

     Serving as the linking pin between the Marketing team and the E-Business Marketing team

     Ensuring good cooperation with local marketing departments

     Cooperating with other departments, both local and international
 

4.  Internal processes

     Ensuring efficient and effective internal marketing processes, tools and working procedures
 

5. Staff and development

    Conducting evaluation meetings, performance reviews and coaching meetings with
        each member of the Marketing team

    Managing, supporting, monitoring and supervising the Marketing team
    Identifying talent and consistently promoting the development of the
       Marketing team
 

6. Projects

   Initiating and leading or participating in international marketing projects

 

7. Formulating, monitoring and achieving KPIs