Marketing Manager
#REQ0010278
Role Description
The Marketing Manager is involved in the formulation of the Kramp Group's marketing strategy and is responsible for the realisation of this strategy by translating it into specific marketing plans and coordinating the implementation of this. As the manager of the Marketing team, the Marketing Manager communicates openly, provides clear objectives and ensures that our core values are achieved.
Areas of accountability
1. Marketing strategy and planning
Formulating the corporate marketing strategy in cooperation with the International Marketing
& E-Business Manager corporate marketing strategy
Translating the international marketing strategy into specific marketing plans and actions
Generating support for and gaining consensus on these marketing plans and actions
Ensuring that local organisations are implementing the corporate marketing strategy
Monitoring the implementation of marketing plans and actions
Establishing and monitoring the marketing budget
2. Branding
Formulating the corporate marketing strategy in cooperation with the International Marketing
& E-Business Manager corporate branding strategy
Translating the corporate branding strategy into specific plans and actions
Generating support for and gaining consensus on the branding strategy, plans and actions Monitoring the implementation of the branding strategy, plans and actions
3. Cooperation
Serving as the linking pin between the Marketing team and the E-Business Marketing team
Ensuring good cooperation with local marketing departments
Cooperating with other departments, both local and international
4. Internal processes
Ensuring efficient and effective internal marketing processes, tools and working procedures
5. Staff and development
Conducting evaluation meetings, performance reviews and coaching meetings with
each member of the Marketing team
Managing, supporting, monitoring and supervising the Marketing team
Identifying talent and consistently promoting the development of the
Marketing team
6. Projects
Initiating and leading or participating in international marketing projects
7. Formulating, monitoring and achieving KPIs
Biggleswade (UK)